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Us

GRAZIELA was found by Brazilian born, Sydney based designer, Graziela Oborn.

Graziela is an ethical brand that strives to do good without compromising on aesthetic and quality. The brand reconciles classic style with sensual undertones and offers seamlessly balanced
avant-garde references with accessible, easy-to-style pieces.

Values

We only produce clothes that are of outstanding quality and educate our customers how to care for their garments - our aim is to change the fashion cycle from disposable to durable.

We choose to work with ateliers whose workers are rewarded for their skills and are treated fairly.

We only work with suppliers and retailers who love what they do and reflect our values.

'There is no beauty in the finest cloth if it makes hunger and unhappiness'
MAHATMA GANDHI

The Designer

Fashion is a way for each one of us to tell a story. On any given day it can change your perspective, or what you want to say to the world.

My story, just like yours, is unique!
My experience from navigating a poor neighborhood in Brazil to traversing the globe with my husband are poured with love into this dream label.

As a ballerina who embraced the anonymity of costume and the creativity acquired on stage, I was constantly brought back to reality
by the humility and standards shown by my mother. A mother who worked in a shirt factory from the age of 11, her fingers crooked from sewing shirts for 10 hours a day with never a complaint.

When I made the decision to create Graziela, I was determined to do it the right way!"

.. get in touch

It's important that we keep a close relationship with our customers. We want to give you an experience, a feeling, something to love, so keep in touch, write to us or come to one of our events so we can meet face to face as we love to hear your stories and wants.

General Enquiries: hello@graziela.com.au
PR Enquiries: pr@graziela.com.au
Wholesale Enquiries: wholesale@graziela.com.au

 

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